How MUCH did that cost?

I am sometimes amazed at the price of ties.  If it was made in Italy, it probably was expensive.  A Gucci can sell for $200.  Here is one from JZ Gallery Collection made with silk and cotton.  It doesn't look like much but the price tag is still attached - $115!  I'm not sure what the Italian Mogador represents. As far as I can tell, Mogador is the former name (until 1956) of Essaouira in Morroco.